With millions of businesses trying to make a name for themselves, brand identity has never been more important.
​Our experience in creating and re-designing brands enables us to understand the essence of your business, it involves developing a brand identity that aligns with your services and consumers needs. Building a successful brand stems far beyond creating a pretty logo and coming up with a catchy name. The brand development process requires an in-depth understanding of your target audience and competitors, your company values, the communication style of your product or service, as well as the feel consumers have when they interact with it. 

Build Connection

At the core of a successful business is a deep connection between the brand and consumer. Like any relationship, it needs to be built on trust and emotional connection. They key to attracting and retaining consumers is built on creating a brand that is trustworthy and has emotive touch points.

It shouldn't come as a surprise that emotions play a significant role in decision making, meaning brands that can create a strong emotional bond with consumers will generate sales and client loyalty in the long run. Have you ever heard someone say "I'm an apple person" or "I only wear Nike." This is what brand awareness and creating an impact can do for your business.

You want your brand or product to be so heavily embedded into your consumer that they don't think twice before purchasing your product or service, time and time again. 

​Make an Impact

​For a brand to create a meaningful impression on consumers they need to have a clear creative vision and to generate thought provoking content. To create an impact you need to have a brand narrative, a story that humanises your business while embodying your company ethics and values. Storytelling can be an extremely compelling marketing technique when developing the communication style of your brand. To create a brand that leaves an impact with your audience you need to be recognised as more than just a business that sells a product or service. Our experienced team of in-house designers, copywriters and creatives have the skills to develop impactful high-calibre brands.

Develop a Purpose 

What does your business stand for? Why does your product or service exist? Answering these questions is at the core of delving into your brand purpose. Your brand purpose represents how you add value to every person that comes in touch with your business. In essence, it show's consumers that you're not just the product or service you're selling, it shows that your purpose stems far beyond generating sales and making a profit. It's highly beneficial to develop the purpose of your brand early on, as it's an indication on the direction you want to go and the steps you're going to take to reach this.
Branding DNA is what your business needs to create a clear and unique visual identity, with communication styles that align with your vision. 

includes:

Competitor Research
Target Market Development
Develop a Brand Name
Develop a Visual Communication Style
Logo Pack
Brand Fonts
Brand Colours
Develop Key Assets (Logos, Business Cards, Signatures, etc)
Define Brand Voice
Pinpoint Marketing Channels
Develop Example for Marketing Channels
Develop Key Messaging for each Touch Point
Develop Key Messaging for Each Channels
The core elements you need to create a successful brand, stand out in your industry and cover every aspect of your business. 

includes:

Develop a Visual Communication Style
Develop Key Assets (Logos, Business Cards, Signatures, etc)
Define Brand Voice
Pinpoint Marketing Channels
Develop Example for Marketing Channels
Develop Key Messaging for each Touch Point
Develop Key Messaging for Each Channels
Branding foundation is a package created for new businesses in need of a basic brand kit to launch their business and attract consumers.

includes:

​Develop a Visual Communication Style
Logo Pack
Brand Fonts
Brand Colours
Develop Key Assets (Logos, Business Cards, Signatures, etc)
Define Brand Voice
Pinpoint Marketing Channels

Our team

would love to be a part of your next project, fill out the form below and well get in touch.