We hear it every day; “we are rebuilding our website”. But unfortunately the website usually isn’t the problem. Clients go from one web design company to another yielding the same or similar results because ‘how great something looks’ or ‘how usable it is’, is only a tiny part of a very important ‘conversion puzzle’, as we call it.
Where Noize differs from most is that we’re not simply web and graphic designers; we’re business and marketing experts first and designers second. This means that our visual design is led by proven marketing techniques that convert visitors into customers. When your esthetic is a consequence of your motives, your customers feel a certain confidence when dealing with your brand. The customer can follow simple visual cues to achieve what they want (which in most cases is the same outcome that you want).
We call this the “W.A.N.T THEORY” because clients are WILLING and ABLE to NATURALLY TRANSACT. Think about it; you visit a restaurant website because you WANT to find the right restaurant. You WANT to book a table and you WANT to stop looking because finding something fast is convenient. With this in mind, all you have to give the client is exactly what they WANT and allow them to transact in the fastest and least invasive way.
When traditional web developers see 8 out of 10 visitors leaving a site without interacting, they say “that’s normal”; when we see it, we say “how can we appeal to more of your visitors”. Your web presence should be forever evolving to improve your catchment and speak to more visitors in ways that resonate with them.
At Noize, we wear your customers’ hat; thinking like them to ensure we deliver on the visual cues they are looking for. We break down your offering into bite size chunks and we make sure that when scrolling your page, the information jumps out at the user and is communicated without the need to read long-sentences. Online you have one, maybe two, clicks to turn a visitor into a buyer (or at least a lead) so it is critically important that your message is made clearly while giving all kinds of users an instant incentive and method of interacting with you.
But how do you cram so much vital information into one home page while appealing to a spread of potential customers? Short answer is “funnels and automation pathways”. Only a small percentage of visitors should be entering your site from the home page domain name. Only those that search for your company name or type your URL into the browser should find that. Most of your traffic will come from organic searches and marketing. This means that your marketing and search advertising can lead people directly to highly targeted content specific to what they are searching for.
When we begin working with clients we often start with one specific area of their business to show how effective “deep content” can be. By doing this, our clients see immediate success in targeted areas of their business which gives them tremendous confidence to continue investing into different parts of their business.
Perhaps one of the most valuable parts of deep content is that it is almost impossible for your competitors to replicate simply because they cannot possibly know all of the different content you have out there. Advertising and marketing that is specific to each of your products and services should only be seen by those most likely to interact which makes copycatting your strategy impossible.
So how do you keep track of endless pages of content and keep each of these up to date at all times? The answer is what we call “rapid development”. By this we mean ensuring that you have a way to edit content quickly and on the fly. There are plenty of web companies Spruiking CRM’s that are ‘easy to use’ but in actual fact they are difficult for clients and rarely used. We make it our number one priority to build infrastructure that makes editing instant and rapid so that clients and our own marketing and creative teams can make immediate changes without a coder. If the secretary can’t change critical content in an instant then the website is worthless in our opinion.
A quick way to tell if your current web developers are using a rapid development approach is by the time it took to build your website in the first place. At Noize we can deliver a fully featured and custom website in 7 - 14 days, which means clients have confidence in our ability ongoing, to work under pressure. Unlike most agencies, we dont hound you for content and blame you for delays; if you don’t supply us with content then we’ll simply create it. We know that your job is running your business; ours is to communicate that in the most effective way possible, with or without your input. Our team are experts in extracting key data to allow us to build compelling content that converts visitors into buyers.
Because Noize works long-term with clients to keep achieving business targets, we like to focus on the clients we have rather than attracting new ones. For this reason, the best way to experience what we do is as a real client. If you’ve heard of what we do then it’s likely from referral, because for us, the best marketing is the marketing we do for our clients. It’s not simply how pretty something looks but how much noize you make in the process.
Let’s make Noize in your industry