Lead Generation Explained

We always love the first few weeks of bringing a new client on board; seeing their face, as leads role in faster than they have before. The days of getting 1, 2 or even 10 leads a day via email, seem like a distant past. Because of the lead quantity we are usually able to achieve, we send leads directly to the salespeoples’ mobile phones, meaning it very quickly becomes obvious to our clients that they need more sales staff. Experiencing leads hit your phone (sometimes multiple in a single minute) is enough to make you realise you’re about to experience significant growth in your business.

The most common question we get is; what do you do to generate your leads? The answer is simple: Everything! Quite literally we use our full spectrum of services to initially go after the low hanging fruit and as your budget and lead appetite increase, so too do our efforts to dive deeper and deeper into harder to reach lead generation strategies. 

Most agencies tap out where we get started. “More leads please” is our favourite thing to hear from a client; it means we have to continuously innovate to deliver success. We call this “The Lead Tap”. Every successful business needs the ability to control the amount of leads that they receive to ultimately control the growth of the business. Without this your business is at the mercy of luck. 

There are plenty of agencies that will simply give you a Google Ad Words or Facebook Campaign and then very quickly reach a ceiling on the amount of leads they can generate you. At Noize we take lead generation far beyond popular platforms and passive ad management. We actually work hard for our money. 

A thoroughly thought out lead generation campaign should include everything from designing the ultimate attention grabbing offer, press and news releases that generate free hype around your brand and drip marketing campaigns that will communicate with your target market while you sleep. Competitions, free downloads, polling, giveaways, discounting, memberships and even time-based calls to action are just a handful of the strategies we use. If your brand is visual then we consider platforms such as Pinterest and Instagram as well as image tagging and sharing to create both back links to improve your natural search engine optimisation and create buzz for your brand online. 

But it’s not just WHERE we market; it’s WHAT we market. Unlike most other firms, we often design out an entire strategy just for one of the products or services you offer. This level of detail and laser focus is what gives us our edge and keeps our clients happy for years.

After wanting to understand how we do what we do, the next thing clients want to know is ‘how much leads cost’. Unlike most lead generation firms, at Noize we keep our remuneration clear and simple as a percentage of your spend. At the same time we are always aiming to reduce your cost-per-lead to ensure we are earning our keep. 

We have worked with clients to develop deep content and linking campaigns that have proven our ability in reducing lead costs from $200 to just $2 dollars in highly competitive markets. In short, we make it our focus to do the things that your competitors simply won’t. Where your competitors are lazy; we focus all of our energy. We borrow strategies that we’ve proven in similar industries and work out how to do those in your industry. We’ve been generating leads online aggressively and with remarkable results for longer than most people have been using social media. And you’ll be comfortable in knowing that the way we attract our own lead-generation clients is from giving YOU the ultimate outcome; more leads for you to tell your friends about. 

Warm VS Cold Leads
We can provide any temperature lead that you desire. We generally recommend keeping the top of the lead generation funnel wide and cold to catch as many leads as possible then develop lead-warming marketing drips to warm the leads over time, which are then delivered to your sales team at the ultimate time. 

There are multiple benefits of doing things this way;

• When sales people have downtime they can call leads with a lower temperature;
• Your email marketing database of potential clients builds far more rapidly giving your business greater reach and brand value;
• Your social reach and the household-name status of your brand will flourish; and
• Your marketing team can constantly develop new educational content that can be delivered to your database, building out your sales arsenal and giving your brand genuine depth that competitors can’t match.

The reality is that; The more time your marketing spends warming your leads, the more likely your sales people are to eventually close them. In some respects the cold leads end up being the warmest buyers. This is because they go through an organic educational process over time, free from pressure, making the buying decision on their own accord in their own time. Think “APPLE”, has anyone ever called you to sell you something or do you walk yourself into the shop and sell yourself on the products?

Okay, now walk yourself into Noize (oh wait, you just did). Let’s start with getting you more leads then.