How would you speak to someone if you bumped into them every day? If someone tried to sell you something every time you spoke to them, would you ignore them? This is at the core of every successful social media strategy. Social media is an ongoing conversation that should be genuine, engaging and informative while also having elements of social interest rather than simply selfish motives. How will you help your customers have a better day, week, month or year? Do you genuinely care about them?
When we begin designing the ultimate social media strategy we start by thinking of your social media as a person. How do we make them charming? What are the personality traits we want your brand to have? How do we win friends and influence people? While every post might appear disjointed to the untrained eye, social media experts use this to their advantage, sewing intricate narratives that your customers can buy into and become part of.
For something to go viral and be truly favoured and supported, brands need more than simply a clever hook. Would you share a story that you heard with zero assurance of its credibility from a source you didn’t know or trust? Social media can be likened to the old strategy of advertising weekly in the local newspaper; while not always effective in immediate conversion of customers, the regular and reliable placement of the advertising can communicate reliability and strength for the brand. Social media offers a similar opportunity for you to build long-term relationships with potential clients and with every Quality communication, quality image and resonating viewpoint, your brand can build highly valuable in-roads into your target market’s inner circle.
Having a great social media team is as much about listening to your target market as it is about speaking to it. Don’t build 100 posts and hope to be heard; read 1000, post once, and with every post make a Noize.