Why you need to understand the importance of Social Media Management

It’s 2020, we all have a general understanding of social media and how it works, right? What if I told you that more than $90bn was spent on social media advertising last year, or that Instagram has a higher number of active users over the weekend, would you still think you’re a social media expert? 

Having a social media presence without a well thought out strategy and plan can be just as detrimental for your business as no plan at all. It’s imperative to understand the strategies and engineering that are behind building healthy social interactions online. One of the easiest mistakes for a business to make is to create social media accounts then neglect to give them the time and energy to maintain an active presence. We’ve seen first hand how much social media can drive sales, build consumer relationships and enhance brand awareness. 

An experienced social media manager has the skills and knowledge to understand how consumers behave and react to content posted online, giving them the ability to develop strategies for your business based on the relevant consumer patterns specific to your market. We understand, you probably think that spending money on social media isn’t important, but with the help of a social media manager and well thought out strategy you can drive a significant return on investment both for your brand image and financial benefits. 

3 ways your business can benefit from a Social Media Manager 

Experts save you time 

A social media manager can keep track of any algorithm changes and new trends on the platforms, while adapting your strategy and updating content to keep it relevant. Having the skills to be agile within this realm of marketing will help you stand out from competitors in your industry. Outsourcing a social media specialist from an agency will give you and your team the time to focus on your day to day business knowing your social media marketing is well taken care of.

Creative content 

The social media manager will have the experience to create fresh new ideas you might not have thought of. They will have access to a range of resources, such as graphic designers and copywriters, to ensure your content is professionally designed and features compelling communication. A social media package will bring you more intelligence for less money. Starting at just a few hundred dollars a week you can get the benefit of having a creative team to think about your brand from an outside perspective. 

Innovative Input 

A social media manager can visualise what your brand has the potential to be. They won’t be limited by the thinking that has led up to this moment, they will be looking at new ways to expand your brand and always improve and develop the way your audiences perceive it. A social media manager sees what your business has the potential to become, and ensures you take steps in the right direction.