Coca-Cola swapped its iconic logo for your name—and the results were legendary. Here’s how “Share a Coke” made bottles personal.
Ever find your name on a Coke bottle?
If you did, you probably couldn’t resist snapping a photo. Coca-Cola’s 2011 “Share a Coke” campaign took the world by storm, and all they did was replace their logo with popular first names. It was a simple change with a massive impact.
Here’s the story.
It started in Australia, where Coca-Cola wanted to create a more personal connection with its customers. So, instead of the usual logo, they printed 150 of the most common first names on bottles, encouraging people to “Share a Coke” with friends and family. The response? People loved it. They weren’t just buying soda anymore—they were looking for bottles with their own name or their friends’ names. The campaign was so successful that it quickly rolled out globally, sparking a wave of social media engagement, user-generated content, and, of course, a boost in sales.
By tapping into the power of personalisation, Coca-Cola made its brand feel personal, fun, and shareable. People felt valued, and it turned a simple beverage into a conversation starter, a gift, and a social media hit all at once.
The lesson?
Personalisation is a powerful tool. When you make consumers feel seen and valued as individuals, you create a deeper emotional connection with your brand. Coca-Cola didn’t just sell a product—they sold a feeling of being recognised, and that made all the difference.
How Can You Personalise Your Brand?
Ask yourself:
Is there a way your brand could make customers feel personally valued, like Coca-Cola did with names?
What simple, personal touch could you add to your product or service that would resonate emotionally with your audience?
How can personalisation help you drive both engagement and sales?
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