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How Growth Happened by NOIZE®
How Growth Happened by NOIZE® is a weekly deep dive into the bold moves and brilliant strategies that turned everyday brands into global powerhouses. From rebrands to wild pivots, we break down the real lessons behind their success—and how you can use them to grow your business.
How Netflix’s “Crazy” Idea Left Blockbuster in the Dust
Blockbuster laughed at Netflix’s streaming idea. Now, guess who’s still standing? Here’s how Netflix changed entertainment forever.
Oct 23, 20242 min read
How Airbnb Went from Couch-Surfing to Luxury Stays
Airbnb started as a cheap alternative, but now it’s a global hospitality leader. Here’s how a rebrand changed everything.
Oct 23, 20241 min read
How KFC’s Colonel Sanders Made a Comeback and Rebuilt Trust
KFC was losing its way—until they brought back the Colonel. Here’s how humour and nostalgia helped them win back customers.
Oct 23, 20241 min read
How a Simple Bottle Made This Vodka Absolut-ely Iconic
Absolut didn’t just sell vodka—they sold a bottle. Here’s how one design choice transformed their brand.
Oct 23, 20241 min read
How Snickers Turned “Hangry” into a Snack Solution
Feeling “hangry”? Snickers knew just what to do. Here’s how they turned hunger into their winning formula.
Oct 23, 20241 min read
How ‘Got Milk?’ Made Drinking Milk Cool Again
In the ‘90s, milk got a major glow-up thanks to one iconic campaign. Here’s how a simple slogan turned into a cultural phenomenon.
Oct 23, 20242 min read
How One Hilarious Video Disrupted the Razor Industry
Dollar Shave Club’s viral video was bold, funny, and a little outrageous—and it completely changed the game. Here’s how they did it.
Oct 23, 20242 min read
How De Beers Turned Diamonds into Forever Love
Ever wonder why diamond rings are the symbol of engagement? It’s all thanks to one brilliant slogan. Here’s how De Beers created a tradition
Oct 23, 20242 min read
How Coca-Cola Turned Names into a Sales Phenomenon
Coca-Cola swapped its iconic logo for your name—and the results were legendary. Here’s how “Share a Coke” made bottles personal.
Oct 23, 20242 min read
How Apple’s Mac vs. PC Ads Made Tech Cool (and Funny)
Apple didn’t just sell computers—they made them cool. Here’s how a simple comparison became a marketing masterclass.
Oct 23, 20242 min read
How Dove’s Bold Move Redefined Beauty Marketing
Dove challenged the beauty industry’s standards and won over millions. Here’s how they did it with a single campaign.
Oct 23, 20242 min read
How Telling People Not to Buy Boosted Patagonia’s Sales
Patagonia told people to stop buying their jackets—and their sales soared. Here’s the genius behind this unconventional move.
Oct 23, 20242 min read
How Harley-Davidson Brought Itself Back from the Brink by Staying True
In the '80s, Harley-Davidson was in trouble. Instead of changing, they doubled down on what made them great. Here’s how it saved the brand.
Oct 23, 20242 min read
How Tesla’s “Ludicrous Mode” Turned Critics into Super-fans
Tesla shattered expectations with one bold move—going from 0 to 100 kph in under 3 seconds. Here’s how they redefined electric cars.
Oct 23, 20242 min read
How Coca-Cola Helped Shape the Santa We Know Today
Did you know Coca-Cola played a big part in creating the modern image of Santa Claus? Here’s the story behind it.
Oct 23, 20242 min read
How Old Spice Went from Dad Jokes to Viral Sensation
Old Spice was your grandpa’s deodorant… until a guy on a horse changed everything. Here’s how one wild campaign brought it back to life.
Oct 23, 20242 min read
How Red Bull Invented a Sport to Fuel Their Brand
Red Bull didn’t just sponsor extreme sports—they created their own! Here’s how they turned marketing into adrenaline-fueled action.
Oct 23, 20242 min read
How Blue Became a Symbol of Luxury
Tiffany & Co. turned a single colour into a global symbol of elegance and exclusivity. Here’s how they did it.
Oct 23, 20242 min read
How Apple’s “Think Different” Saved the Company
Apple was on the brink of collapse in the ‘90s—until a bold campaign turned everything around.
Oct 23, 20242 min read
How a Murderer’s Last Words Inspired Nike’s Most Iconic Slogan
Nike’s legendary “Just Do It” campaign came from an unexpected source. The dark origin behind the slogan might surprise you.
Oct 23, 20242 min read
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