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Case Study: Celebrating Inclusivity with GATHA

Dec 13, 20242 min read


Industry: LGBTQ+ Events and Community PlatformProject Objective: Develop an inclusive, vibrant website to celebrate and connect LGBTQ+ communities across Australia.


The Challenge

GATHA needed a platform that would serve as the go-to hub for LGBTQ+ events, venues, and brands across Australia. The website had to embody celebration and inclusivity while making it easy for users to find events, connect with businesses, and engage with the community.


Our Approach

At NOIZE, we crafted a digital experience that celebrates diversity and connection. The design merges bold colors, joyful imagery, and intuitive navigation to reflect GATHA’s mission of creating thriving communities. Key priorities included:

  1. Vibrant Design: Capturing the energy and inclusivity of LGBTQ+ events.

  2. Audience-Centric Features: Tailored experiences for users, venues, and brands.

  3. Ease of Navigation: Streamlined structure for quick access to events, resources, and news.


Key Features

  1. Interactive Event Discovery: A dynamic map and filters allow users to find events by location, date, or type.

  2. Signature Event Showcases: Highlighting marquee events like GayDay, Rainbow Rhythms, and Pride in Your Palette.

  3. Community Testimonials: Personal stories build trust and showcase the impact of GATHA on its members.

  4. Resource Hub: Informational content and FAQs ensure inclusivity and accessibility for all visitors.

  5. App Integration: Seamless promotion of the GATHA app for event discovery on the go.


Our Unique Touch

The NOIZE team ensured the design embodied GATHA’s core values of celebration and connection. From bold typography to uplifting imagery, every detail was carefully chosen to foster a sense of belonging and pride.


Why NOIZE?

GATHA trusted NOIZE for our ability to merge purpose with design. Our Apple-inspired approach created a site that is both joyful and functional, positioning GATHA as the leading LGBTQ+ community platform in Australia. Through innovative design and strategic execution, we helped GATHA transform its vision into an impactful digital experience.

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