Tiffany & Co. turned a single colour into a global symbol of elegance and exclusivity. Here’s how they did it.
Can a single colour define a brand?
For Tiffany & Co., the answer is a resounding yes. Since 1845, their iconic “Tiffany Blue” has become synonymous with luxury and sophistication. One glance at that blue box, and you know exactly what it stands for—timeless elegance.
Here’s how they made it happen.
When Tiffany & Co. introduced its first catalogue in 1845, they chose a specific shade of blue for the cover—a colour that would become a lasting symbol of the brand. Over time, “Tiffany Blue” became more than just a hue; it became a representation of exclusivity, luxury, and premium craftsmanship. Today, that signature colour is trademarked, meaning it’s uniquely tied to Tiffany & Co. alone.
The power of that blue box goes beyond packaging. It created a sense of anticipation and desire. Customers don’t just buy jewellery—they buy into the experience of owning something from Tiffany’s. The moment you see that shade of blue, you immediately associate it with quality and prestige, no matter where you are in the world.
The lesson?
A distinctive brand element, like a colour, can become one of your strongest assets. It’s about more than visual appeal—it’s about building recognition, loyalty, and an emotional connection that lasts for generations.
What’s Your Brand’s Signature?
Think about this:
Is there a visual element in your brand that could become iconic, like a colour, font, or symbol?
What unique aspect of your branding immediately tells people who you are, without needing words?
How can you create consistency in your branding that makes it instantly recognisable?
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