Did you know Coca-Cola played a big part in creating the modern image of Santa Claus? Here’s the story behind it.
Ever wonder why Santa wears red?
Turns out, Coca-Cola had a hand in shaping the jolly character we all know today. Back in the 1930s, their holiday ads helped define the modern image of Santa Claus—red suit, rosy cheeks, and all.
Here’s the story.
In the early 20th century, Santa Claus didn’t always look the way we picture him now. Different depictions showed him in various outfits and appearances. But in 1931, Coca-Cola launched a series of ads featuring a warm, jolly Santa dressed in red and white—colours that just so happened to match their branding. Illustrator Haddon Sundblom created a Santa who was full of life and joy, representing the happiness that Coca-Cola wanted to be associated with during the holiday season.
This image became iconic, and year after year, Coca-Cola reinforced the connection between their brand and the festive, heartwarming spirit of Christmas. Over time, the Coca-Cola Santa became the Santa, shaping how generations would come to imagine him.
The lesson?
By associating your brand with powerful cultural moments or figures, you can create emotional connections that last a lifetime. Coca-Cola didn’t just sell soda—they sold happiness and warmth, tying their brand to one of the most beloved cultural symbols.
How Can Your Brand Connect Emotionally?
Consider these questions:
Are there cultural moments or symbols that resonate with your audience that your brand could align with?
What kind of emotional connections are you building with your customers, and how can you strengthen them?
How can your brand’s story tap into traditions or experiences that people hold dear?
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